UPCOMING WORKSHOPS
Forge a Great Brand – Boost Sales and Customer Loyalty
An intensive hands-on workshop based on a proven process
A brand is more than a logo or an advertising campaign, it’s a conscious strategic process and set of tactical activities to build loyalty, value, and equity. This course is for people involved with startups or companies needing to revitalize their brand, product managers, marketers, consultants, and others interested in boosting their firm’s earnings. The workshop teaches a step-by-step process to build and implement a winning brand architecture.
This course is the result of twenty-years of refinement through work completed with companies across the globe. It’s been the subject of guest lectures at universities, associations, conferences, and companies in the United States, Europe, and China, sometimes titled “Goldfinches, Love, Birthdays, and Behaviors – Four Concepts to Build a Great Brand.”
What do you walk away with at the end of the day? You leave with knowledge and confidence in knowing you can create and deliver an authentic brand that connects and resonates with your target market, builds lasting relationships, and, most importantly, leads to repeat business and future growth. You also leave with the course materials including the book “Forging a Great Brand: A Comprehensive DIY Guide for Any Business.”
And one more take away from attending…Every attendee receives two-hours of free telephone consulting to support their journey to a stronger brand. That’s an exceptional value on top of an already very reasonably priced workshop.
Next open session:
Date: May 21, 2024
Time: 8:30AM to 5:00PM
Location:
TBD
Bellevue, WA
Price:
$325 per person
15% discount for companies with more
than two people attending.
Student receive all course materials
including the book, “Forging a Great Brand.”
The Anatomy and Physiology of a Brand
What People are Really Buying?
Achieving Lasting Connections to your Target Market
Developing the Brand Architecture, Identity, and Culture
Attaining the Vertically Integrated Brand
Customer Loyalty by Design
Steps in Building or Revitalizing the Brand
Major Subject Areas: